ISUZU & Quyen Auto Strategic Partnership Ceremony 2018

According to data from the Vietnam Automobile Manufacturers Association (VAMA), by the end of September 2018, the consumption of trucks was up to 46,976 vehicles. The strong growth makes the truck market become a “battleground” of fierce competition between brands.

However, the relationship between vehicle manufacturers and truck-body manufacturers in the industry value-chain is greatly fragmented. This causes many difficulties for customers and partners. Customers after owning a chassis of the vehicle often have to spend a lot of time contacting and waiting for an answer from the truck-body manufacturer. During the process, sometimes errors or information loss occur, leading to unsatisfactory results.

Vietnam market welcomes refrigerated/insulated vehicles from the cooperation of Isuzu and Quyen Auto

To meet the diverse needs of the consumers, from the position of a leading commercial-vehicle manufacturer, Isuzu aims to expand its product lines in the specialized segment through the development of short-chassis vehicle models and focus on strategic cooperation with partners that are experts in manufacturing bodies and special-use equipments.

This strategic cooperation is the premise for the birth of trucks branded ISUZU – Quyen Auto that brings Quality – Durability – Reliability values. This event brings about a strong transformation in the insulated and frozen truck market in Vietnam. Isuzu & Quyen Auto insulated and frozen truck models are a unique combination that fully converges the preeminent features of Isuzu vehicles such as durability, fuel economy, superior cooling system, and the reliable quality of Quyen Auto’s truck bodies to carry a variety of goods.

Always accompanies customers

As a Japanese commercial vehicle brand with a history of more than 100 in the global market, Isuzu is loyal to the business mission of “Creating a better life with better transport”.

Over 20 years of development & 10 years of pioneering experience in applying Common Rail engines, Isuzu has earned the trust of Vietnamese customers when it specializes in developing & diversifying products, ranging from super light, medium, heavy trucks to durable, fuel-efficient models, as well as developing pick-up trucks models and powerful yet stylish 7-seater SUV models.

Speaking at the event, Mr. Hidekazu Noto – General Director of Isuzu Vietnam said: “From the background & experience of a reputable commercial-vehicle manufacturer, Isuzu has pioneered the launch of a new generation of trucks that meet the Euro 4 standard as well as further expand our product lines. Isuzu’s cooperation with Quyen Auto will help create high-class & effective refrigerated/insulated truck products to serve the diverse needs of customers. Besides, we are still continuing to expand the dealer network, perfecting both after-sales service. With these efforts, Isuzu hope to create a breakthrough in the Vietnam market in the future.”

Sharing about the prospect of the cooperation with Isuzu, Mr. Hua Van Quyen – Deputy General Director of Quyen Auto once again affirmed: “This cooperation will be a major step to serve our future customers. This is because customers and manufacturers get closer together through a distribution system that combines synchronously between ‘Chassis and truck’, which meets the need for timely and highly responsive customer service. At the same time, Quyen Auto will continue to focus on advancing the production’s quality, diversifying product categories according to many different standards to increase the economic efficiency of investment for customers, contributing to the growth of Vietnam’s transportation market.”

A.D

Written by VnEconomy Magazine.